I was born and raised around wine.

My grandmother was one of the most productive bootleggers in both Sonoma and Mendocino County.

As a child, I crushed grapes for wine by foot.

A little older, I worked in the vineyards as a teen.

I have worked for decades in the wine industry.

Mostly, I worked marketing wines, with my marketing leading to revenue increases for my employers.

Current job: Executive Director of  the Anderson Valley Winegrowers Association.



28 Responses to “About Me”

  1. Cindy Johnson Says:

    Keep the passion! Just found your blog and love it. Thank you.

  2. Bernard Klem Says:

    Thanks for the nice review of my book, WineSpeak. If you ever get into the New York City area, let me know and I will treat you to a lunch (with wine).


    1. John Cesano Says:


      Your book is at my left elbow as I type. I recognized some of the more colorful wine descriptors, I subscribed to Wine X magazine when it first appeared on the scene just to read their wine descriptors and giggle.

      Seriously, well put together and valuable reference work for a wine writer.

      Thanks and cheers,


  3. Hi John,

    Came across your blog when I was looking at the best blog nominations! Good stuff. I do marketing for Jabari Wines, we are available in a few stores in CA, but are launching our website and a new label soon. Will keep your blog bookmarked! Looking forward to reading 🙂


    PS: website and blog aren’t up yet, so I gave you the link to our fan page. It will be http://www.JabariWines.com…coming soon!

    1. John Cesano Says:

      Thanks Kristin, I will keep an eye out for Jabiri. – John

  4. Chris Says:

    I’m another one who found you from the blogger nominations. I’m enjoying reading your stuff. Good work.

    I hope you can make it to WBC – Walla Walla so I won’t be the only 45+ blogger in the room.


    1. John Cesano Says:

      Thanks Chris.

      There are a few of us with extra experience out there.

      Sadly, I had a trip scheduled long in advance that will prevent me from coming to Walla Walla, but I hope to meet you at another future event.



      1. Too bad you will be missing out on a great event!

    2. No worries, most of the wine bloggers at last year’s Wine Blogger’s Conference were over 45 😛

  5. John, it was a pleasure meeting you this past weekend. Thank you for taking the time and energy to visit us during Passport. I will be looking for you at Starbucks!

    1. John Cesano Says:

      Thank you Sherrilynn!

      I had a great time. The wines were dead solid, the food well chosen, your smile was as much a part of the atmosphere as the presence of Guinness. I look forward to visiting you again in Hopland when it isn’t Passport weekend, or seeing you in my local Starbucks.



  6. Dan Ganshirt Says:

    Dear John,

    I’d like to exchange links on our blogs. I feel that many of your readers would appreciate what my blog has to offer. Readers can use my site to find Wineries, wine bars etc. throughout North America. They can also follow my daily Video Vocabulary of Wine where we interview a winemaker or winery owner about a specific term used in the world of wine. The videos are being compiled to create the first ever video wine dictionary! Just for fun I’m also producing a new web series called “Just A Taste.” Each week we review one wine and give updates from the world of wine in a humorous format. You can watch a webisode here: http://www.winetrippingtv.com/index.php?option=com_content&view=category&layout=blog&id=36&Itemid=50

    I sincerely believe that my blog is offering something new and unique in the world of wine!

    If you would like to exchange links, please send me an email and I’ll get yours up on my blog roll right away.

    Thank you,

    Dan Ganshirt

    1. John Cesano Says:

      I am happy to add your blog to my blog roll, it is bright and interesting.


  7. Chris Hendricks Says:

    J. Frank?

  8. Rick Says:

    Awesome read, very interesting .. you have a favorite band 🙂

  9. Dan Dooling Says:

    I somehow came across your writings thru Joel Petersen or somewherelse, liked your blogs and articles. Good move going back to school, congratulations on a fine future career, never too late.

    dan & vicki dooling
    owners/operators mariah vineyards & winery

    1. John Cesano Says:

      Thanks Dan, it is very kind of you to leave your note. I have taken Mountain View Road to the remote Mendocino Coast, and read so many good things about wines made from Mendocino Ridge grapes; I look forward to upgrading my transportation from a 235k mile minivan missing on two cylinders so that I can visit, taste, and write about all of Mendocino County’s wineries and their wines. I look forward to visiting you and Vicki one day.


  10. Tania Says:

    Congratulations John!!!!

    Got the news in the monthly newsletter that I receive from Sandy Peters. I am so very happy for you…”I’m just sayin…”

    Hope you will still have the time to make your fabulous Risotto and Chardonnay ice cream.

    Good luck in your new endeavor!


    1. John Cesano Says:

      Thanks Tania.

      Yeah, I love my job, and I use Word and Excel daily, but for big things I still prefer working at home on my Mac where Word has more bells and whistles.

      No homemade risotto or ice cream tonight, but I am making sausage stuffed mushroom caps from scratch tonight.

      I hope you are doing well, in life, in learning, in travels.


  11. Dede Wilson Says:

    John, I hope you dont mind I used one pic from your blog, giving you full credit of course.


    Please let me know if this is OK. The PR kit from the winery didnt have pics as lovely as yours!

    1. John Cesano Says:

      Dede, I don’t mind at all, and thank you for the credit.

      Nice article recapping your experience.


  12. Pat Gage Says:

    Hey John: Beethoven just endorsed you https://www.engageorganics.com/uncategorized/engage-organics-salt-free-prime-rib-to-drool-for/. Thanks for all the doggie treats you give him!

  13. And I’m old enough to know you’re old enough.

  14. Alma Callan Says:

    Hi John,

    Would love you to be a guest writer on our site. Call me direct at 916-833-2560 to discuss.

    We can definitely have a link back to your site.

    Warm regards,


  15. You write more than I do now.


    1. John Cesano Says:

      I’ve written through October 22, and have notes and pictures for October 29’s column. Writing is easy with a never ending subject matter. That and lots of event invites and tasting fees waived wherever I go.

  16. George Z Says:

    Excellent artical and makes me want to go up to halcon vineyard,I love those kind of high elevation wild Enviroments.
    I am a wine consultant down in Monterey,i am so greatful and count my blessings to be in the industry.It truly is the salt of the earth people and there wine that keeps me going in this ever changing industry.
    Keep up the great work,and will look for more articals on blog page in the future.
    Never been to Anderson valley or surrounding areas,looks like I am sooner than later!

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